Sony Wega Theatre: SciFi Sony Wega Theatre: War Sony Wega Theatre: Western Wega Theatre Atmosphere. Sony Advertising Agency: Euro RSCG Buenos Aires, Argentina Executive Creative Director: Gustavo Reyes Creative Directors: Mariano Duhalde, Maximiliano Sanchez Head of Art: Maximiliano Sanchez Art Directors: Diego Fernandez Brun, Guadalupe Covas Copywriter: Hernan Kritzer